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CAA Atlantic - Moving Innovation​

CAA Atlantic is a mobility company. Whether Members are commuting to work, driving kids to sporting events or travelling abroad on a bucket-list vacation, they’re constantly on the move. CAA Atlantic is here to keep our Members safe and secure no matter how they move.

We recognize technology is changing the mobility landscape at an ever-increasing speed, and CAA is focused on innovation to ensure that we have the right services and benefits to meet the needs of our Members both now and in the future. To do so, we’ve created our own Innovation Lab where we can collaborate, share ideas and test concepts before we bring them to our Members.​

 ​Have a look at some of the things we have been working on below and send us your feedback.

CAA Innovation Logo



Project: MyPace™ Auto Insurance

Launch Date: Fall 2020

If you’re spending less time behind the wheel, CAA MyPace is the only auto insurance payment program in Canada for low-mileage drivers. You get the freedom and control to pay only for the distance you drive, helping you save on insurance costs! Available in New Brunswick and Nova Scotia.

Adventures by Disney


Event: CAA Hackathon

Launch Date: November 2020

The CAA Atlantic Pitch Fest, a spin-off of the Hackathon, focused on innovation in the travel industry. 10 teams applied and 7 pitched to a panel of expert judges in the industry for a chance to win prizes.

Remote Energy Systems
Prize: $3,000 + CAA Membership + CAA Telsa for a night!

Saint John Bike Rentals & Tours
Prize: Gift cards to support their business.



Project: Tesla Test Drives

Launch Date: July 2020

At CAA Atlantic, we’re big supporters of cleaner and greener transportation, including the adoption of electric vehicles. That’s why, prior to COVID-19, CAA Atlantic acquired a fully-electric Tesla Model 3 to offer to the public for free test drives.

We’ve partnered with Next Ride, to offer test drives, which we think will encourage Atlantic Canadians to consider electric vehicles.



Project: Mobile Tire Service

Launch Date: April 2020

Each spring and fall, we remind our Members to keep their vehicles safe by changing their seasonal tires.  This year we decided to help with that chore.​

​In April 2020, CAA Atlantic began offering a Tire Change Service for Members.  Members no longer need to worry about lugging the tires to a service station because we come to you.​

​The service is currently being piloted in Halifax Regional Municipality, but we hope to offer it in additional cities in the near future.​




Project: CAA Rewards Assistant

Launch Date: December 2019

CAA Atlantic has one of the best Member Rewards Programs available. The challenge is remembering all the great Rewards Partners we have. ​ ​

CAA Atlantic developed an innovative browser plugin to allow Members to easily recognize opportunities to save money while shopping online.​

Adventures by Disney

Event: CAA Hackathon

Launch Date: November 2019​

At CAA Atlantic we know that we can’t solve all mobility-related challenges, so we’re looking for your help!  On Nov. 29, 2019, we hosted our first ever Hackathon in Halifax*.  The challenge topic was “Solving Mobility issues for Atlantic Canadians.”  The event was a great success, and we look forward to hosting another Hackathon in 2020.​

​* Hackathon is an event, typically lasting several days, in which a large number of people meet to engage in collaborative problem solving​


2019 Winners

"Going My Way"

Best Overall Submission​. A carpooling service matching like-minded drivers and passengers to reduce single commuter vehicles on the road.


Best Business Case. A tire subscription service offering tiered service levels and seasonal tire changes with no upfront cost beyond membership.


Best Hardware/Software​. An active transportation application allowing users to access and report on route conditions and best practices.


Project: HotSpot Partnership

Launch Date: November 2019

In 2019, CAA Atlantic and Hotspot expanded our partnership to permit CAA Premier Members to access to HotSpot for FREE!  

HotSpot was also a major sponsor of the CAA Hackathon in November.  We continue to collaborate with HotSpot and look forward to new and exciting opportunities in the future.




Project: Service Tracker

Launch Date: 2018

Follow your Roadside Assistance call with CAA's Service Tracker™.  You can track your driver's location on an interactive map, see estimated time of arrival, and closely follow the status of your call while you wait.

*Please note that this service is not available in all areas or with all contractors.



We want your Feedback!

Do you have a killer idea that you think CAA Atlantic should be working on?  Let us know.  Or feel free to drop us a note to let us know know what you think of our progress so far.​

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