Outside of CAA building

CAA Atlantic Travel

 Access Your Market in Atlantic Canada

Who We Are

CAA Atlantic is a non-profit organization established in 1947. As part of a federation that includes the Canadian Automobile Association (CAA), American Automobile Association (AAA), and Federation Internationale de l’Automobile, CAA Atlantic offers a range of services to our 320,000 members. These services include roadside assistance, home and automotive insurance, and access to CAA Travel, one of the largest travel agencies in Atlantic Canada. Our 25+ local travel agents provide up-to-date information, promotions, and expert advice on various travel options, including cruises, tours, flights, hotels, and more. With a strong connection to our engaged membership base, CAA is recognized as one of Canada’s most trusted brands. 

What we do

We partner with tourism boards of all sizes and goals to introduce our dedicated Atlantic Canadian membership to your destination.

We accomplish this by crafting quality content shaped by data-driven insights and supported by precise, targeted marketing campaigns. Together, these efforts ensure that your destination stays top of mind for adventurers, snowbirds, cruisers, tourists, and every type of traveler who aligns with your offerings.

  • Reach an engaged audience
  • Leverage established member channels
  • Customize your plan for any budget costs and tactic
  • Leave the content creation to us 

Why Partner with CAA Atlantic?

  • Our 320,000 members across Atlantic Canada are engaged in our loyalty marketing funnel.
  • As one of the largest travel agencies in Atlantic Canada, we’ve earned the trust of our audience.
  • Every digital strategy is informed by Google analytics, social media metrics, and current SEO best practices, so your messaging reaches your audience.
  • A broad range of advertising mediums (online articles, content emails, social media, television, webinars, and influencers) ensures your message is heard where your audience is listening
  • Consult with our in-house marketing experts to understand results

Marketing Packages

Email Marketing

Reach your target audience directly with professionally crafted email campaigns. Our emails consistently achieve an average 48% open rate and a 1.8% click-through rate, ensuring your message is seen and acted upon by engaged travel enthusiasts and decision-makers.

A CAA travel email example

Long-form blogs

Engage your audience with in-depth, expertly written blogs that highlight unique travel experiences with Rocky Mountaineer. These articles provide valuable insights, destination guides, and travel tips, helping to educate potential clients while positioning your brand as a trusted authority in the industry.

CAA blog example

Point of Sale

Maximize visibility with in-branch promotional materials and displays at key locations. With an average monthly foot traffic of 4,000 members per branch, your brand will be front and center for customers actively seeking travel inspiration and booking opportunities.

Point of sale Win Your Travel example

Social Media

Amplify your brand through our social media presence across Facebook and Instagram, each boasting over 18,000 followers. Benefit from over 8.3 million monthly impressions and more than 4,000 monthly engagements, ensuring your message reaches a wide and active audience of travel lovers.

Celebrity Cruises social media post example

Travel Advisor Training

Empower Travel Advisors with 30-minute virtual training sessions led by our Learning & Development Manager. These interactive sessions equip advisors with the latest product knowledge and sales strategies, enabling them to confidently promote and sell your offerings.

CAA Travel Advisor Delores sitting at her desk with a client

Corporate Events

Showcase your brand at our biannual consumer events, which attract an average attendance of up to 200 engaged members. These exclusive showcases provide valuable face-to-face networking opportunities and direct access to a targeted audience of travel decision-makers.

Two CAA employees set up at a travel event

Find the Right Fit for Your Campaign 

We provide a range of options to suit most marketing budgets, offering flexible strategies tailored to your goals. Our plans are fully customizable, allowing you to select services that align with your needs, budget, and timeline. You’ll only invest in what works best for you, with no obligation to include unnecessary services.

LET’S WORK TOGETHER!

Shane Coupland

Director, Travel Sales & Service

scoupland@atlantic.caa.ca